What is the RPG "Industry" looking for?

Purgatory

To answer the question pedantically, the industry is looking how to connect as many people with its providers as possible. What is the answer turning out to be, is acceptable profits for board game producers and small print distributors. Content-wise it is either purist deconstruction of published material or a mishmash of allegories of  already distributed fantasy fiction. Most of the authors want to show how they have passed a collegiate level of language and show how they want to understand algebra while presenting ideas that that the authors loved during their adolescences. 

Not being wonky but still educated, the RPG industry was stuck in a rut. Okay, it all began with people playing RPG games in the 80's, while they looked up to individuals from a decade before that were flipping off wargamers around them. In their time, the 80's kids, they saw the wargamers around them suddenly come to bring the authors treasure and slaves as tribute for keeping the industry alive. I mean to say one can on re-live the Second World War about six times without getting bored. So these kids would produce their take on "not war games". Somewhere between The Siege of Stalingrad and making your sister dress up as a nun, the term "Role-Playing" would become something that was some where between passive listening to boardgame-minded distraction when it came to group entertainment.

Game authors divided between brand name ownership and creativity, things would not actually be so complicated. From their personal demons, authors would find that finding some particular political ideology would help them cope with falling sales. And those willing to advertise for any given brand could be energizing despite their falling sales. Alas sales would fall, still we claimed to be too busy.

Of cocaine-snorting assholes that thought "Hollywood Money" would justify everyone around them, Gygax would become a sucess story for only the most assholes-ish of assholes. But then Runequest insiders were always wanting to have orgies and CoC GMs kept pulling out firearms on their dice bag-wielding players. After seeing how White Wolf publishing payed at being the next "biggest PRG company" in the 90s. They had a TV show and about 800 billion viewers  on both coast (300 ppl) following. None of us really wanted to play at that bit.

Candlelight

So there we were. About a million books and nothing going on. Then NPR reported that D&D  "3rd editon" was about to be released. We watch Gladiator and marveled. Then the rebirth would begin.  "Old Schoolers" would stir before there were really many new or old followers. I would pay tribute to my RPG idol years before Kickstarter would jump in to make everything more or less retarded.


Snob Edition

The publishers and authors that did not see the fall occurring, say around WoTc's 4th Edition officiousness, in their practical life were all the indy game producers. Oh lordsheads, we, as Indy producers, were busy trying that right convention to sell our RPG product(s). In those spots where we could sell enough to become the next Gygax.
I actually stepped off of being being retarded at this time. I made plenty of money before 9 million copies of anything amounting to 13.17$ US were made for its investors, Noop. If you're in the RRP industry to make money, you probably need a real day job before we get anything creative out of you.